Visualeyes new light shines all the way from Sweden to U.S.

What do you do when you’re a small, new company in Sweden looking to penetrate the vast U.S. market?

Visualeyes had an innovative product set to redefine auxiliary auto lights, but needed to get their story out to consumers. And it was a story worth telling: how a race car driver invented a new light on the dark roads of northern Sweden to challenge an industry. The product, called Rayzer, moves auxiliary lights from the front of a car to the inside of the windshield where the lights’ performance and protection is dramatically increased. But a great idea doesn’t get anywhere if no one hears about it. The U.S. market is not only huge, it plays by a different set of rules than Sweden.

That’s where SACC showed its value. Through the networks’ 19 regional offices and 2,300 members, Visualeyes was able to find the right professionals to run Sales operations on both U.S. coasts, an experienced Marketing Director and The Duffy Agency to handle global branding and promotion. Visualeyes also got in touch with an American law firm to handle the legal questions that inevitably arise with a product that redefines a category. SACC even helped find staff to run Visualeyes’ trade show booth at a major auto exhibition in Las Vegas.

For a start-up company with limited resources, having the SACC network is a dream come true, said Visualeyes CEO Lars Ericson. There’s no way we could have covered so much ground so quickly on our own.

Visualeyes put the pieces in place for a successful launch in the U.S. With the right connections, a great idea can shine through in the tough U.S. market. Even from the dark forests of northern Sweden.