
In Currents
Fall 2008:
The Swedes have a reputation
for being innovative, honest
and hard working, but they are
also know to be shy and afraid
of breaking the mold, looking
for sameness. In this issue of
Currents we discuss the Swedish
mentality in business. We talked
to experts such as professor
Åke Daun, and a group
of immigrants to Sweden who
now lives in New York. We can
also publish an excerpt from
Jerry Hagstrom's book
To Be, Not To Be Seen, where
we discusses the Swedish
business mentality.


